For God, Country, and Coca-Cola: The Definitive History of...

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Biography & Autobiography - Business & Finance
For God, Country, and Coca-Cola: The...

For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It

Name: For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
ISBN: 9780465029174

Mark Pendergrast

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From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola’s dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America’s cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world’s most recognizable consumer product.

Категорії:

Biography & Autobiography - Business & Finance

Рік:

2013

Видання:

Third Edition

Видавництво:

Basic Books

Мова:

english

Сторінки:

560